Campaign
Spark Innovation
With a vision to present Toast's innovations in a new light, Spark was born. Leading the project’s creative direction for over 3.5 years, it evolved into an engaging web experience that captivated customers, prospects, and investors. Discover how Spark became the premier platform for showcasing Toast’s technology and a pivotal moment for the business.
Event
National Restaurant Association Show
Out to elevate the in-person brand experience at Toast’s most important event of the year, and we went against the grain by showcasing Toast's technology in a “restaurant of the future.” This approach raised the bar for engagement, and set new expectations for how tech companies in the restaurant space can connect with their people. Check out the case study to see the interactive booth that drew the highest traffic in the pavilion.
Brand
Toast Motion Guidelines
Brands that stand out the most these days are alive with motion. By creating motion brand guidelines, I elevated design quality, increased efficiency, and ensured consistent brand presence across video, web, social media, and more. Learn more about the objectives, deliverables, and process.
Brand
Toast’s IPO
With a bold vision for Toast’s public debut, I led the creative strategy for IPO day, ensuring the brand made a powerful statement at the NYSE. From concept to execution, I designed a striking experience that spanned digital displays, billboards, and the iconic NYSE facade, all while celebrating Toast’s customers. Discover how this dynamic campaign not only ignited market momentum but also solidified Toast’s brand presence with bold design and impactful storytelling across one of the world’s most iconic stages.
Brand
Learn with Toast
Raising the standard for industry resources with "Learn with Toast"—a custom platform and course program addressing the restaurant industry's most pressing topics. Learn all about the inception, the launch strategy, creative and more.
Brand
Video Content
I create strategic video content that enhances brand storytelling and drives engagement across multiple channels—from landing pages and social media to in-person experiences.
Event
Drift’s HYPERGROWTH
As the Creative Lead, I developed the creative strategy and oversaw the design and video content for pre-event promotions, on-site materials, and post-event assets like PR and podcast content for Drift's inaugural HYPERGROWTH event.