Objective
The goal for Drift's inaugural HYPERGROWTH event was to create a powerful in-person brand experience that left a lasting impression on customers and prospects alike. We aimed to make customers feel deeply valued and appreciated while energizing the Drift brand.
Results
As the Creative Lead, I developed the creative strategy and oversaw the design and video content for pre-event promotions, on-site materials, and post-event assets like PR and podcast content. I was also responsible for many of the event logistics. HYPERGROWTH quickly became a sold out event, welcoming a diverse group of attendees and existing customers. The event featured a lineup of high-profile speakers such as five-time Olympic medalist Nastia Liukin, "10% Happier" authors Ben Rubin and Matthew Hepburn, and November Project founder Brogan Graham. The event included a dedicated VIP experience for customers, and spaces for product discussions, support, networking, and more. The immersive brand experience generated significant buzz, strengthening Drift's relationship with existing customers and sparking interest among prospects. We also used the content to support the Seeking Wisdom podcast and made the video content widely available on YouTube, enhancing the brand’s SEO. The overwhelming success of the first HYPERGROWTH event paved the way for its continuation and growth, expanding to more national and international locations in subsequent years.
